THE RUNNING BAJAJ GUERILLA CAMPAIGN
It's a non-conventional campaign to promote Mandiri Jakarta Marathon 2014, an annual running event held by Bank Mandiri.
Based on a local insight: "The only one who know every corner of Jakarta is a Bajaj Driver." We come up with an idea to transform a bajaj into a runner that runs across Jakarta.
This on-ground activation idea became viral in social media.
THE RUNNING BAJAJ GUERILLA CAMPAIGN
It's a non-conventional campaign to promote Mandiri Jakarta Marathon 2014, an annual running event held by Bank Mandiri.
Based on a local insight: "The only one who know every corner of Jakarta is a Bajaj Driver." We come up with an idea to transform a bajaj into a runner that runs across Jakarta.
This on-ground activation idea became viral in social media.